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Brand Management: Theory and Practice Author : John Dixon Subject : Marketing Management Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the integral aspects of brand management is the development of a good Read More |
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Consumer Behavior: A Marketing Perspective Author : Carroll Ferguson Subject : Marketing Management ISBN :9781632409232 The study of individuals, groups or organizations, and the activities that are associated with the purchase, disposal and use of goods and services is termed as consumer behavior. It also studies the consumer's Read More |
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Author : Andy Garcia Subject : Marketing Management ISBN :9781632409492 The study and management of exchange relationships is called marketing. It is considered to be a major component of business management. It is the business process by which a relationship is developed Read More |
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Marketing Management: A Global Overview Author : Anna Freeman Subject : Marketing Management The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It Read More |
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Author : Harrison Woods Subject : Marketing Management The discipline of business, which focuses on the practical application of the techniques used in sales and the management of an organization's sales operations is known as sales management. The most important Read More |
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Advertising, Promotion and Marketing Communications Author : Alvin Moran Subject : Marketing Management ISBN :9781632409102 Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and Read More |
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Integrated Marketing: From Planning to Implementation Author : Ankur Gupta Subject : Marketing Management ISBN :9781632407757 This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing Read More |
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Marketing and Branding: Business Strategies Author : Stivie Fox Subject : Marketing Management ISBN :9781632407863 Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the Read More |
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Marketing Management: Theory and Practice Author : Anna Freeman Subject : Marketing Management ISBN :9781632408099 Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse Read More |
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Author : Ankur Gupta Subject : Marketing Management ISBN :9781632407740 This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set Read More |
