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Brand Management: Theory and Practice Author : John Dixon Subject : Marketing Management ISBN :9781647260866 Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the integral aspects of brand management is the development of a good Read More |
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Marketing Management: A Global Overview Author : Anna Freeman Subject : Marketing Management ISBN :9781647260873 The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It Read More |
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Author : Harrison Woods Subject : Marketing Management ISBN :9781647260880 The discipline of business, which focuses on the practical application of the techniques used in sales and the management of an organization's sales operations is known as sales management. The most important Read More |
Results 1 - 3 of 3
