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2020

Brand Management: Theory and Practice

Author : John Dixon

Subject : Marketing Management

ISBN :9781647260392

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the integral aspects of brand management is the development of a good

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2020

Consumer Behavior: A Marketing Perspective

Author : Carroll Ferguson

Subject : Marketing Management

ISBN :9781632409232

The study of individuals, groups or organizations, and the activities that are associated with the purchase, disposal and use of goods and services is termed as consumer behavior. It also studies the consumer's

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2020

Marketing Essentials

Author : Andy Garcia

Subject : Marketing Management

ISBN :9781632409492

The study and management of exchange relationships is called marketing. It is considered to be a major component of business management. It is the business process by which a relationship is developed

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2020

Marketing Management: A Global Overview

Author : Anna Freeman

Subject : Marketing Management

ISBN :9781632409546

The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It

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2020

Sales Management

Author : Harrison Woods

Subject : Marketing Management

ISBN :9781647260231

The discipline of business, which focuses on the practical application of the techniques used in sales and the management of an organization's sales operations is known as sales management. The most important

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2019

Advertising, Promotion and Marketing Communications

Author : Alvin Moran

Subject : Marketing Management

ISBN :9781632409102

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and

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2019

Integrated Marketing: From Planning to Implementation

Author : Ankur Gupta

Subject : Marketing Management

ISBN :9781632407757

This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing

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2019

Marketing and Branding: Business Strategies

Author : Stivie Fox

Subject : Marketing Management

ISBN :9781632407863

Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the

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2019

Marketing Management: Theory and Practice

Author : Anna Freeman

Subject : Marketing Management

ISBN :9781632408099

Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse

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2019

Marketing: An Introduction

Author : Ankur Gupta

Subject : Marketing Management

ISBN :9781632407740

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set

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Results 1 - 10 of 13