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Business Administration and Marketing Author : Kenneth Cliffe Subject : Business Management ISBN :9781632406415 A company or a non-profit organization, to function properly, needs to be administered resourcefully. The management and supervision of these organizations is referred to as business administration. It Read More |
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Business Marketing: Concepts and Strategies Author : Kenneth Cliffe Subject : Marketing Management ISBN :9781632406224 Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business Read More |
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