Books /Cross-Media Communications: An Introduction

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Cross-Media Communications: An Introduction

ISBN

9781647269906

Author

Loren Sullivan

Publisher

Clanrye International

Language

English

Publication Year

2025

Category

Journalism and Mass Communication - Journalism and Mass Communication

Pages

100

Price

USD 164.95

Description

Cross-media communication refers to the strategic use of multiple media platforms to convey a unified message or story across different channels, such as television, radio, print, digital media, and social networks. It involves integrating content and marketing strategies across various media formats to reach and engage audiences in a more cohesive and interactive manner. The goal is to create a seamless experience for consumers, ensuring that the message is consistent regardless of the platform. It is widely used in field like marketing, advertising, entertainment, and journalism, enabling brands and content creators to maximize reach, increase audience engagement, and enhance brand recognition. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of cross-media communications. It provides comprehensive insights into the field. Those in search of information to further their knowledge will be greatly assisted by this book.