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2019

Integrated Marketing: From Planning to Implementation

Author : Ankur Gupta

Subject : Business, Management and Economics

ISBN :9781632407757

This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing

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2019

Marketing: An Introduction

Author : Ankur Gupta

Subject : Business, Management and Economics

ISBN :9781632407740

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set

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Results 1 - 2 of 2